Precise unit economics for online or retail — LTV, CAC, break-even, and 12-month forecasts, exportable in one click.
Inputs · Online shop
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Unique visitors to your site.
Share who complete a purchase.
Revenue per completed transaction.
Leave without engaging.
Acquisition budget per month.
Share who purchase again.
Average annual purchases from repeaters.
Profit share per sale before opex.
Payment fees, packaging, shipping (% of AOV).
Recurring costs that don't scale with orders.
Compounded traffic growth per month.
Value per visitor
Contribution / visitor: $0.58 · Profit / visitor: $0.32
Unit economics
Customer LTV
$104.13
Contribution × lifetime purchases
CAC
$11.49
Ad spend ÷ new customers
LTV : CAC
9.06×
Healthy ≥ 3×
CAC payback
0.3 mo
Contribution to recoup CAC
ROAS
7.40×
Revenue ÷ ad spend
ROMI
262%
Marketing return on investment
Break-even
11,211
156 orders
Effective conversion
1.4%
Of total traffic
12-Month projection
Compounded at 4.0% monthly growth · Annual revenue $444,463 · Annual profit $139,787
Conversion funnel
Visitor journey
Revenue breakdown
Disclaimer: Calculations are estimates for planning purposes. AI can make mistakes — verify critical figures before making business decisions.